Oil Subsidy Removal and Communication Crisis in Nigeria: Exploring Government Strategies and Alternative Energy Discourse

Abstract

This article examines the diverse impacts and consequences of Nigeria’s oil subsidy removal, highlighting a communication breakdown between the Nigerian government and its citizens, as well as exploring the strategies employed by the government to address this challenge. Through qualitative interviews, the study presents media portrayals, public sentiments, and alternative energy discourses emerging in response to the fuel price hikes, and interviews with stakeholders, including policymakers, energy sector experts, and members of the NLC. Key findings reveal that ineffective communication strategies have exacerbated public mistrust and protest, hindering the government’s effort to implement alternative energy solutions and benefits of subsidy removal have not only triggered public dissent but have also prompted widespread strikes, disrupted economic activities and drawn attention to the plight of ordinary citizens facing fuel price hikes. Furthermore, the article highlights the proliferation of alternative energy discourse as citizens seek sustainable solutions upon rising fuel costs.