Persuasive Technologies on Political Propaganda and Misinformation on Social Media during Elections in Ogun State Nigeria

Abstract

The rapid integration of digital technologies into political communication has redefined electoral engagement, yet it has also amplified the spread of propaganda and misinformation. In Nigeria, this development poses a growing threat to democratic processes, as political actors increasingly exploit persuasive technologies to manipulate public opinion. This study critically investigates how persuasive technologies, particularly on platforms like X (Twitter) and Facebook, influence political propaganda, misinformation, and voters’ opinions during election campaigns. Anchored on a cross-sectional survey design, data were gathered from 395 registered voters in Ogun State using a multistage sampling method guided by Cochran’s formula. The study was structured around three key objectives: to assess the extent of use of persuasive technology during elections, examine its impact on political propaganda, and    appraise its influence on voter decision-making. Findings revealed that persuasive technology significantly shapes electoral narratives, with statistical analysis confirming its predictive effect on misinformation dissemination (R² = .103, p = .000). The study concludes that digital platforms enhance political engagement and serve as a fertile ground for manipulation. It recommends proactive regulatory frameworks, the promotion of ethical political communication, and the implementation of comprehensive media literacy campaigns.