RESTROSPECTIVE EVALUATIVE ANALYSIS OF APC O TO GE CAMPAIGN SLOGAN DURING 2019 ELECTION IN KWARA STATE

Abstract

 Campaign slogan is considered as one of the means through which a political party or political aspirant gets the approval and votes of electorate in a particular state or nation. Persuading people to vote for a candidate is vital in the political process and critical to the victory of any election This study, Retrospective evaluative analysis of APC’s ó tó gé campaign slogan during 2019 election in Kwara State investigates the degree of the influence of the o to ge  campaign slogan on Kwara State electorate on their choice of candidate in the election. The researcher reviews relevant literature and mass communication theories in order to provide theoretical background for the study. Survey research method was applied and questionnaire was used as the data collection instrument. Multistage and available sampling techniques were adopted and three hundred and eighty-four (384) copies of questionnaire were distributed in six randomly selected local government areas of Kwara State. However, three hundred and seventy-five (375) copies of the questionnaire were returned which represents the 97.7% that was analysed. The outcome depicted that majority (79%) of the respondents were of the opinion that ó tó gé campaign slogan contributed immensely to the emergence of APC in Kwara State during the 2019 election. The researcher recommends that politicians and political parties should ensure that credible messages are employed in their campaigns and slogans. This is because most of the electorate are influenced in their choice of candidate when they believe a campaign message to be true. Also, politicians and political parties should ensure that professional personnel make up their creative team in order to come up with apt and pungent campaign slogans.