CUSTOMER SERVICE PREFERENCE BETWEEN MTN’S AI ZIGI CHATBOT AND HUMAN REPRESENTATIVES AMONG OAU UNDERGRADUATES. Journal of Innovative, Communication and Media Studies, [S. l.], v. 4, n. 1, p. 170–189, 2026. DOI: 10.5281/zenodo.18816915. Disponível em: https://oa.unij.co.uk/index.php/journalofincommedstudies/article/view/296. Acesso em: 21 mar. 2026.