Cultural Advertising Appeals and Consumers’ Patronage of Hero and Goldberg Lager Beer Brands in Lokoja, Nigeria. Kwararafa University Journal of Multidisciplinary Research and Innovation , [S. l.], v. 1, n. 1, p. 192–207, 2026. DOI: 10.5281/zenodo.20825285. Disponível em: https://oa.unij.co.uk/index.php/tajmri/article/view/454. Acesso em: 24 oct. 2026.