Cultural Advertising Appeals and Consumers’ Patronage of Hero and Goldberg Lager Beer Brands in Lokoja, Nigeria. Kwararafa University Journal of Multidisciplinary Research and Innovation [Internet]. 2026 Jun. 24 [cited 2026 Oct. 23];1(1):192-207. Available from: https://oa.unij.co.uk/index.php/tajmri/article/view/454