Evaluation of Social Media Skits and Emerging Behaviours among Youths in Nigeria

Abstract

This study evaluates the influence of social media skits on emerging behavioural patterns among Nigerian youths. Anchored on the Uses and Gratification Theory, it examines how skits, short comedy videos widely shared on platforms such as TikTok, Facebook Reels, and Instagram are shaping youth culture in ways that go beyond entertainment. The study adopts a qualitative design using content analysis of 60 purposively selected skits posted between January and June 2023, alongside secondary sources for context. Findings reveal that while skits often serve as a medium for creativity, humour, and social commentary, many also promote sexually explicit content, risky pranks, and other behaviours that were previously less visible in Nigerian society. These portrayals tend to normalize certain practices among impressionable viewers and contribute to wider debates on morality, freedom of expression, and cultural change. The analysis further shows that the growing quest for online visibility and monetization motivates skit makers to push boundaries, sometimes blurring the line between creativity and harmful content. The paper concludes that although digital communication has expanded opportunities for youth expression and participation, it has also introduced content that challenges social values and raises questions of responsibility. It recommends stronger regulatory oversight by institutions such as the National Film and Video Censors Board, alongside digital literacy campaigns to help youths critically engage with online content. Such measures would help strike a balance between preserving creative freedom and protecting vulnerable audiences from harmful influences.