Benin City Residents’ Perception of EFCC’s Anti-Corruption Media Campaign

Samenvatting

This study examines the perception of Benin City residents regarding the Economic and Financial 
Crimes Commission (EFCC)’s media campaigns against financial misappropriation in Nigeria, 
employing a survey research design. A total of 400 structured questionnaires were administered to 
residents. Guided by Cultivation Theory and Agenda-Setting Theory, the research investigates 
how sustained exposure to EFCC’s media messages shapes public attitudes and awareness of 
financial crimes. Findings reveal that respondents largely acknowledged the Commission’s role in 
raising awareness, particularly through radio and social media platforms. Nonetheless, nearly half 
expressed skepticism about the campaigns’ objectivity, citing perceived political bias and selective 
prosecution in high-profile cases. 
The study concludes that while EFCC’s media campaigns have enhanced public awareness of 
financial misappropriation, doubts about impartiality persist. It recommends tailoring messages to 
local realities in Edo State, fostering collaboration with community stakeholders, and 
strengthening transparency in EFCC operations to build trust and improve campaign effectiveness. 

This research provides empirical evidence on public perceptions of anti-corruption 
communication, advancing scholarship in media studies and offering practical guidance for 
designing credible, community-centered interventions in Nigeria.